SALON PRODUCTS

The Davida Salon features Hair Care products by

Who is Davines and are they a trusted company? learn more

MASK - Permanent color conditioning system. learn more

MASK LIGHT- Demi permanent color conditioning system. learn more

ALCHEMIC SYSTEM- Illuminates and accentuates natural color. learn more

NATURAL TECH - Intensive, therapeutic treatments for common hair and scalp ailments. learn more

FOR WIZARDS - Finishing products used at Davida Salon. learn more

MOMO - Moisturizing products for the well being of particularly dry, dehydrated hair. learn more

NOUNOU - Nutrition for the well being of treated and colored hair. learn more

DEDE - Delicate Products for the well being of fine and stressed hair. learn more

REST - Restructuring for destructed, damaged hair. learn more

SOLU - Solutions for every type of hair. learn more

BENEFITS
Predictable results
Well-conditioned and soft/full bodied hair
Healthy, shiny and natural looking hair
Uniform coverage
Uniform fading over time
100% white hair coverage

Available in 98 colors.

BENEFITS
Predictable results
Well-conditioned and fuller bodied feel
Healthy, shiny and natural looking hair
Uniform coverage
Uniform fading over time
Pleasant smell

Available in 28 colors.

Alchemic Shampoo
BENEFITS
Gentle cleanser derived from olive oil is delicate and respectful of color.
Rich color and complete conditioning benefits.

ACTIVE INGREDIENTS
Mild Surfactants that gently and carefully cleanse both hair and hair color.
Hydrolyzed Milk Protein for an intense conditioning and protective action.
ProVitamin B5 for a deep, moisturizing effect.
Oilve Oil PEG-& Esters: derived from oilve oil, restores the nartual hydro-lipid balance, leaving hair healthy and protected.

INSTRUCTIONS
Apply to wet hair and massage gently. Rinse thoroughly and repeat if necessary.

SIZES
250 ml / 8.45 fl.oz.
1000 ml / 33.6 fl.oz.

Available in Silver, Chocolate, Golden, Red, Tobacco and Copper.

Alchemic Conditioner
BENEFITS
Intense conditioning that helps protect and prevent the formation of split ends.
Enhances natural and colored hair.

ACTIVE INGREDIENTS
Hydrolyzed Milk Protein for an intense conditioning and protective action that helps prevent split ends.

INSTRUCTIONS
After using Alchemic Shampoo, towel dry hair and apply a small amount of conditioner, spreading it evenly throughout the hair. Leave on for 5 to 8 minutes.. Rinse thoroughly.

SIZES
250 ml / 8.45 fl.oz.
1000 ml / 33.6 fl.oz.

Available in Silver, Chocolate, Golden, Red, Tobacco and Copper.

Well Being De Stress Muesli & Yogurt Shampoo
BENEFITS
Shampoo for normal hair. Enriched with yogurt and wheat protein, with conditioning and nutritional properties. Suitable for frequent washing.

ACTIVE INGREDIENTS
Yogurt: nutritional and vitaminising
Wheat Protein: conditioning and moisturizing action
Extract of calendula and hops: soothing action

INSTRUCTIONS
Apply to damp hair and massage. Rinse and repeat. Suitable for frequent washes.

SIZES
250 ml / 8.45 fl.oz.
1000 ml / 33.6 fl.oz.

ACTIVE INGREDIENTS
Yogurt: nutritional and vitaminising
Red Algae: moisturizing
Mineral salts: mineralising action
UV Filters: hair protection

INSTRUCTIONS
Apply to towel dried hair following the Well Being De Stress Muesli & Yogurt Shampoo. Leave for a couple of minutes and rinse thoroughly.

SIZES
150 ml / 5.1 fl.oz.
1000 ml / 33.6 fl.oz.

Well Being De Stress Be-Phase Shelter
BENEFITS
Two phase spray for body and hair that moisturizes and protects hair from atmospheric pollution. Wheat proteins deeply moisturize and condition skin and hair.

ACTIVE INGREDIENTS
Wheat protein: moisturizing, conditioning action
Dimethiconol: shining and protective silicon

INSTRUCTIONS
Spray freely on hair and skin.

SIZES
250 ml / 8.3 fl.oz.

Well Being De Stress Yogurt Buffer Gel
BENEFITS
For normal or dehydrated hair - protects hair from sun rays, pollution, pool and ocean water. Detoxifies and deeply remineralizes.

ACTIVE INGREDIENTS
Setting agents: protects from sun rays, pollution, pool, ocean
Yogurt: essential mineral salts and vitamins
Hydrolyzed Collagen: for volume and texture

INSTRUCTIONS
Apply evenly on washed and towel dried hair. Comb along the hair to the tips and dry. Apply on dry hair as protective agent. Use more for a wet look.

SIZES
250 ml / 8.3 fl.oz.

For Wizards - Finishing Products used at Davida Salon

Quick Setting Hard Gel	Finest Oil Non-Oil	Glossing Modeling Putty	Mat Pliable Stucco	Universal Mattering Mousse
Structuring Mist	Crystal Fixative Lacquer	Glossy Plasteline	Universal Polishing Coat	Mat Moulding Gesso

Davines MOMO Moisturizing Shampoo
BENEFITS
Moisturising, revitalizing shampoo, ideal for dry, dehydrated, dull hair. Hair appears thick, soft and shiny.

ACTIVE INGREDIENTS
Sweet almond protein with moisturising, protective, conditioning action.
Extract of arugola with vitamins C, B, PP and fatty acids with antiradical and antistress effect.
Anphoacetate of oil (a natural surfactant) with a detergent, protective effect.

INSTRUCTIONS
Apply to wet hair, lather, rinse and repeat if necessary.

SIZES
75 ml / 2.54 fl.oz.
250 ml / 8.45 fl.oz.
1000 ml / 33.81 fl.oz.
5000 ml / 169.07 fl.oz.

ACTIVE INGREDIENTS
Vitamin B5 (panthenol) and oil of bull thistle with moisturising, emulsifying action.
Jojoba oil for a nourishing, protective effect.
Rhizobian gum with selective moisturising action.

INSTRUCTIONS
Apply the proper amount evenly to the washed and blotted hair, comb and leave in for 2-3 minutes. Rinse well.

SIZES
75 ml / 2.54 fl.oz.
250 ml / 8.45 fl.oz.
1000 ml / 33.81 fl.oz.

ACTIVE INGREDIENTS
Jojoba oil for a nourishing, protective effect.
Walnut extract with anti-ageing and anti-radical action.
Rice protein with a protective, filming effect.

INSTRUCTIONS
After the shampoo and conditioner, on dry hair, rub a small quantity of the product on the hands and apply to the hair and tips. Do not rinse. Can be used every day.

SIZES
75 ml / 2.54 fl.oz.

Davines NOUNOU Moisturizing Illuminating Shampoo

ACTIVE INGREDIENTS
Chestnut milk with nourishing, moisturising action thanks to its contribution of fats, mineral salts and vitamins B, C, E.
Rice protein with conditioning effect.
Hydrocreatine with strengthening effect.

INSTRUCTIONS
Wet the hair well and apply the proper amount of shampoo. Lather, rinse and repeat if necessary.

SIZES
75 ml / 2.54 fl.oz.
250 ml / 8.45 fl.oz.

ACTIVE INGREDIENTS
Vitamin B5 (panthenol) and oil of bull thistle with moisturising, emulsifying action.
Jojoba oil for a nourishing, protective effect.
Rhizobian gum with selective moisturising action.

INSTRUCTIONS
Apply the proper amount evenly to the washed and blotted hair, comb and leave in for 2-3 minutes. Rinse well.

SIZES
75 ml / 2.54 fl.oz.
250 ml / 8.45 fl.oz.
1000 ml / 33.81 fl.oz.

ACTIVE INGREDIENTS
Jojoba oil for a nourishing, protective effect.
Olive butter with nourishing, emulsifying action.
Cherry oil and rhizobian gum with moisturising action.

INSTRUCTIONS
Apply evenly to blotted hair, massaging gently, Comb through and let stand for 10-15 minutes with or without heat source. Rinse thoroughly.

SIZES
75 ml / 2.54 fl.oz.
250 ml / 8.45 fl.oz.
1000 ml / 33.81 fl.oz.
5000 ml / 169.1 fl.oz.

ACTIVE INGREDIENTS
Pure extract of carrot rich in indispensable mineral salts for hair structure
Sweet almond protein with deep moisturising, protective and conditioning action.
Anphoacetate of oil (a natural surfactant) with a detergent, protective effect.

INSTRUCTIONS
Apply to wet hair, lather, rinse and repeat if necessary.

SIZES
75 ml / 2.54 fl.oz.
250 ml / 8.45 fl.oz.

ACTIVE INGREDIENTS
Vitamin B5 (panthenol) with moisturising and shine-enhancing effect.
Grape extract with protective, antioxidant and antiradical action.

INSTRUCTIONS
Spray on the hair after the shampoo. Do not rinse.

SIZES
250 ml / 8.45 fl.oz.

ACTIVE INGREDIENTS
Hydrocreatine with strengthening effect.
Hydrolysed wheat protein and hydrolysed rice protein with restructuring, filming action.
Extract of potato with emulsifying action.

INSTRUCTIONS
After the shampoo, blot with a towel and apply the product evenly from the tips to the roots without combing. Let stand for 15 minutes with or without heat source. Rinse thoroughly and apply the most suitable conditioner for the type of hair.

It is essential to apply a conditioner to leave the hair soft and untangled.

This is because the restructuring serum, with its high protein content necessary to achieve the restructuring effect, makes the hair stiff and hard to comb.

SIZES
100 ml / 3.38 fl.oz.

ACTIVE INGREDIENTS
Sweet almond protein with moisturising, protective, conditioning action.
Barley extract rich in essential fatty acids with protective, soothing effect on the scalp.
Anphoacetate of oil (a natural surfactant) with a detergent, protective effect.

INSTRUCTIONS
Apply to wet hair, lather, rinse and repeat if necessary.

SIZES
250 ml / 8.45 fl.oz.
5000 ml / 169.07 fl.oz.

AS SEEN IN:

Davines was founded by the Bollati family in 1983 as a research laboratory and producer of professional cosmetic products for hairstyling salons and esthetic centers.

Set in a region known for its industrial and cultural traditions and proud of its Italian heritage, recognized by the world for its artistic sensibility in both esthetics and design, Davines supports a strong international inclination, as demonstrated by its cosmopolitan staff, openness and sensitivity to multicultural stimuli, and ongoing development of foreign markets.
Today, Davines - thanks to sustained growth and continuity - is an active and established concern that joins the flexibility and speed of a PMI with the outlook and managerial openness of a multinational corporation.

After its initial phase, during which Davines produced products for major cosmetic and perfume brands, in the beginning of the ‘90s, the company decided the time had come to create original products under its own name, applying their expertise to developing their own professional hair care and treatment trademarks. Since 1995, in addition to starting its cosmetics division [ comfort zone ] (today amongst the most highly esteemed brands in the sector), Davines has had a succession of launches in the haircare arena: in 1996, the extraordinary Mask Color Conditioning system for haircolor; in 1997, L’Art Decolor for delicate lightening; in 1998, the enhanced Shine System for magnifying the hair’s brilliance and Volume System for creating rich volume; in 1999, Defining System for providing maximum creativity and freedom in styling and finishing; in 2000, Alchemy System to care for and beautify colored hair; in 2001, the Natural Tech line, an innovative system of treatments for scalp and hair problems; in 2002, Bio_o for creative styling in keeping with the BENEFITS of Natural Tech treatments; in 2003, the Extra Virgin skincare line, based on active vegetal principles; all of which allow the professional hairstylist to present a complete range for beauty and wellbeing. The most recent Davines launch, a line targeted to daily haircare, is Davines/Essential Haircare.

All Davines lines are also available in retail SIZES to enhance the image of the hairstylist through the possibility of offering both authority and specific advice to the client regarding home care.

Davines products are distinguished by their innovative formulations, their strength and efficacy, and their safety and ease of use, thanks to the important investment the company has made in the areas of research and development and quality control.

Finally, fully aware of the importance to the professional of enriching the product with excellent service, Davines today accompanies the hairstylist on a journey to perfection through Software division, the corporate division started in 1998 and occupied exclusively with continued education and special events for the hairstylist.

In everything it does, Davines is inspired by a precise value: sustainability, which means operating with careful attention to and great respect for both environmental and human resources.

In practical terms, this commitment equates to not testing on animals, selecting suppliers based on strict parameters according to the quality of their processes and products, utilizing active natural principles in formulations, employing the safest modern technology, and seeking - in every case - the most ecologically compatible option.

Davines spa plays a major part in the Italian market as well as in foreign markets, which constitute 60% of the company’s business, thanks to a presence in more than 40 countries, amongst which the most important are France, Spain, and the United Kingdom.

The impressive economic results of the past few years have positioned Davines as the third largest Italian professional haircare company, reinforcing the corporation’s enthusiam and commitment to strong and increasing growth.